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Innovative New Purebrush
Introduces Safe, Simple Way to Sanitize Your Toothbrush
For Immediate Release
Burlingame , California
–(December 8, 1991) A new ultraviolet toothbrush sanitizer
called the Purebrush may be the biggest advance in dental
care since the toothbrush itself. Purebrush brings to a
health-conscious consumer a safe, simple convenient, and
economical way to sanitize toothbrushes for the first time,
enhancing dental hygiene and overall good health.
"Most people would be horrified at the thought of never
washing the fork they use to eat their breakfast, lunch
or dinner with. Simply rinsing it off and putting it back
in the kitchen drawer, and then re-using the same utensil
to eat one’s next meal or snack and continuing this
for month after month. Yet this is exactly what we do with
our toothbrushes," observes James O. Murdock III inventor
of the Purebrush Ultraviolet toothbrush sanitizer
Until now says Murdock, you felt perfectly comfortable rinsing
your toothbrush with plain tap water, then letting it dry
in the dark humid atmosphere of your bathroom. No one ever
warned you that you ran the risk of exposing yourself and
your family to bacteria and germs which lurk on toothbrushes
and which can be transferred from one toothbrush to another.
According to Murdock Laboratories, scientific studies have
established that bacteria and germs remain on toothbrushes
even after air-drying. Purebrush was developed to bring
you a safe, reliable, and effective way to fight germs and
bacteria on toothbrushes. Simply place your toothbrush inside
Purebrush, close the door and let the 100% safe Ultraviolet
light dry and sanitize each bristle.
Purebrush automatically turns itself on and then, after
one hour, shuts itself off. When the LED indicator light
goes out you know your toothbrush is sanitized and ready
to be used again. Purebrush also accommodates Waterpik ®
and Interplak® dental systems.
Purebrush safely removes 99.9% of all bacteria on toothbrushes
in clinical studies at a leading New York university. Purebrush
accomplishes this through the powerful sanitizing effects
of intense ultraviolet light. Yet Purebrush is safe and
easy to use—even for children. And Purebrush’s
sleek, compact, and contemporary design appeals to children
and adults alike, inviting use and promoting improved overall
good health.
While complementing any bathroom decor, Purebrush is totally
self-contained, so there are no parts to lose and no messy
germicidal or microwave systems to worry about. Brackets
are included for wall mounting. There’s even a handy
cord storage spool on the bottom. The adjustable toothbrush
rack inside your Purebrush accommodates any of today’s
modern, longer toothbrush designs, as well as the shorter
length of the children’s toothbrushes and your Waterpik
or Interplak appliances. Purebrush carries a suggested retail
price of only $79.95.
For more information, or to obtain color transparencies
and black and white glossy photos of Purebrush contact Mr.
Robert R. Quinlan Jr. at Murdock Laboratories, Inc. 123
Primrose Road, Burlingame, CA 94010 800 439-2497
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123 Primrose Road - Burlingame, CA
94010 Sales: 800-439-2497 Lab: 650-579-1352 Fax:
650-579-1351 Email:info@purebrush.com
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